AutoTrader to support growth of Motorcycle Industry

December 18, 2017

The South Africa Bike Festival receives a major boost from AutoTrader, South Africa's largest online auto market, which takes on the role of main sponsor. The partnership involves a three-year commercial agreement with the aim of stimulating growth and investment in the South African motorcycle market.

eNaTIS data for October 2017 record more than 11.7 million vehicles registered on South African roads, of which 3% (357,743) are motorcycles, motorcycles or quadricycle.

"We find that the sector is moving from activity dominated by enthusiasts to paying particular attention to viable transportation solutions, especially in our South African environment where traffic continues to increase," he said. said George Mienie, CEO of AutoTrader. "We are excited to participate in an event of this nature and size that we believe will continue to grow the industry and our motorcycle platform."

AutoTrader's motorcycle portal has posted substantial gains in recent times. More than 1.7 million visits in the past year make this site the most visited motorcycle publication in the country.

In addition, the AutoTrader South Africa Bike Festival will host a first industry conference, during which many challenges and opportunities facing the growing market will be discussed.

"Some of the biggest challenges to growing the industry are perceptions about the cost and safety of the bike," said Lachlan Harris, director of AMID (Association of Importers and Distributors motorcycles). "The truth is with the basic training of the pilot, the proper protective equipment of the rider and the choice of a suitable model, the motorcycles can provide independence and mobility to many communities," Harris advises . "Manufacturers are launching a variety of mid-range 300-500cc bikes in 2017/2018 in an effort to make cycling more affordable, and the AutoTrader South Africa Bike Festival is a great showcase for people to understand the benefits and see them. new models. I look forward to working with Clarion Events and the AutoTrader team alongside key industry stakeholders to improve motorcycle awareness in South Africa and South Africa. to develop the opportunities of the industry. "

Owned by Clarion Events UK, and supported by Discovery Channel, the AutoTrader South Africa Bike Festival is the country's first motorcycle event. Combining exhibitions of the latest cycling trends from the world's leading brands with races, parades and the best of cycling lifestyle, this three-day festival attracts dealers, riders and enthusiasts from all over the country.

The event will run for the third consecutive year on the legendary Grand Prix circuit of Kyalami, May 25-27, 2018. More details to come in 2018.

Visit for more information and follow @AutoTraderSA on social networks.

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