Different colors fascinate people in dissimilar fashion due to the difference in the level of their perception. Everyone has their own preferences about the dye choices when buying products while shopping. Most of them do not even care what the quality of the product is; instead, they go to the store, pick up goods that are packed in their favorite hue and that`s it. That is why the company logo color matters a lot.
Likewise, customers are highly affected by the tint of the symbol of any corporation. If two companies are offering identical products or services, the one having the most appealing paint will definitely have more sales than the other. Just like the design of the logo of company matters, its dye also has far reaching effects on it’s the purchasers.
Now, we will try to explore different logo colors meaning by knowing about properties of some of the shades and their features to see what messages these do convey:
Red (Primary Color)
Red is normally associated with danger, hence the color red being used at traffic signals for stopping. Pantone, highly renowned experts on properties of hues, say that Red is often associated with taking risks, and it also arouses the senses, feelings, passion, energy, and aggression etc. in the human body. The general characteristics of Red color are:
It generally represents confidence, dominance, supremacy, and power.
It also conveys leadership qualities and strong will of its users.
Red pigment generally increases blood pressure and heart beat rate of people.
It stimulates the appetite of a person, hence mostly widely used in restaurants; also the world famous fast food chains like McDonalds and KFC used it in their logos.
Red is said to be the shade of Impulsive shoppers, marketers see it as very important for sales boosting.
Red Roses are universally known as the symbol of love.
In politics, it is used by the Socialists or Communists throughout the world.
In the medical field, it is related to safety and survivals of individuals.
Yellow (Primary Color)
Yellow is a well-known color because the warmth and intensity of the Sun we witness every day, especially in summers. It also arouses feelings and senses of people. General features of Yellow hue are as under:
It enhances joyfulness, majorly associated with the Smileys used in our daily life.
It might also give rise to tiredness or cause strain on the naked eye.
A yellow dye is coupled with greater communication and is majorly used by the world famous brands like DHL, Shell etc.
It also stimulates the nervous system and enhances the mental process of the human brain.
In politics, Yellow is the color of liberalism, free-thinking, and tolerance.
It incorporates optimism and it is the favorite shade of youth.
Marketers think of it as an opportunity to attract the window shoppers in malls.
It also conveys a strong message of clarity and transparency of the process.
Blue (Primary Color)
The blue color is associated with oceans and clear sky. It usually thought of as the most positive hue out of all the pigments. It widely used in the corporate world as a symbol of trustworthiness, security, and calmness. Now let us go through some of its key characteristics:
It normally shows the serenity, peace or coolness of its surroundings.
Blue is the most favorite color of Men in the entire world.
It stimulates productivity of the workers, which is why the majority of the offices worldwide have Blue shade on their walls.
The blue color instills communication, peace, and friendliness, due to which most of the upcoming brands in the world are using Blue tint in their logo, like Facebook, Twitter, and Skype etc.
In politics, it shows democracy and is extensively used by the conservative parties.
Orange (Secondary Color)
Orange is commonly known as the color of hotness of the Sun and fire. It also produces feelings of liveliness and warmth. Some of the distinguishing features of Orange pigment are as follows:
It gives vibes of enthusiasm, excitement, and energy.
It is also used for generating caution signals; call to action, buy and sell messages is normally conveyed in this hue.
Orange is associated with the Royalty of the Dutch Monarchy in the Europe, hence used in their National Flag.
Most of the brands nowadays are using Orange tint in their logos like Mozilla Firefox, Amazon, and Fanta etc. because of its friendly nature.
Marketers also used it to get the attention of the Window Shoppers.
Green (Secondary Color)
Green is universally known as the color of Nature. It is also the most visible hues of all to the naked eye. It is also associated with the currency worldwide. Following are the supreme features of Green shade:
It incorporates peace, health and enhancing mood.
Green is the color of environmentalists who speak in favor of preserving the true essence of planet Earth.
It also shows growth and fertility, and many brands have Green shade in their logos such as Starbucks, Animal Planet, and Android.
Night vision goggles have Green pigment through which it is possible to see in the dark.
Purple is usually known as the Color of the Feminine Gender. It also gives feelings of royalty and mystery. Now let us explore some of the unique aspects of Purple pigment in detail:
It shows success, wisdom, wealth, and royalty of the person.
Marketers use it in the packaging of the beauty and anti-aging products.
Most of the brands like Yahoo, Monster.com, and T-Mobile etc. use it because of its imaginative and creative nature.
Purple hue also gives sensations of calm and soothe.
Having analyzed the major properties of the above-mentioned colors, it can be seen that every shade displays its own message. That is why the company logo color matters – it is very important for the companies to choose their emblem hue wisely. This is because every brand has to represent its identity and what it stands for. Therefore, one should always be able to select the right pigment or best logo color combinations in order to convey the right message about their brand.