Apple Inc. has rejected an attempt by Chinese smartphone maker Xiaomi Corp. to obtain a trademark of the European Union for the name "Mi Pad" after the judges ruled that it could easily be confused with the iPad of the American giant.
The EU Court in Luxembourg decided Tuesday that Mi Pad "should not be registered as a European trademark" because of the high degree of similarity with the product name of the iPhone and from the iPad.
"The presence of the extra letter" m "at the beginning of Mi Pad, is not sufficient to compensate for the high degree of visual and phonetic similarity," said the second highest court of the US. EU. The risk is that "the relevant public thinks that the goods and services in question" come from the same company.
Xiaomi, who was once the most valuable technology start-up in the world, is in talks with investment banks about a possible initial public offering and is looking for a value-for-money valuation. less 50 billion, according to people week.
Xiaomi, led by Lei Jun, has grown in recent months after stumbling against local rivals such as Huawei Technologies Co. and Oppo. He has aggressively invested in retail stores and in India, where he is now on the verge of surpassing Samsung Electronics Co.
Xiaomi refused to comment immediately on the decision of the European Court.
Xiaomi in 2014 applied to obtain EU trademark rights for Mi Pad for "electronic devices and telecommunications services". His defeat against Apple is the second in a row, but it may call into question Tuesday's decision at the EU summit. court.