Research is important whenever you are planning to invest on your events. Mainly for corporate event planning, as an event planner, you need to know which products and services your client would like to promote through his events.
So, even before you start planning for your corporate event, find out the answers to the following questions:
These questions may not be directly connected to your event planning for the corporate client, but the answers to these questions are going to help you tremendously. When and how?
Well, all event planners know that only planning a great event is not enough until you ensure good marketing and promotion for the event. These answers will help you immensely when you will start promoting your event.
When you use online marketing tools such as Email Marketing, Facebook and Twitter, your online event website, word of mouth and so on, start analyzing your research findings following SWOT Analysis method.
S for strengths, W for weaknesses, O for opportunities and T means threats. Now you categorically arrange your findings under suitable headings: Strengths, Weaknesses, Opportunities, and Threats.
Following this method, you can find out what aspects of your client and their product can be promoted to get a favorable impact on your prospect attendees.
The same analysis can be followed to find out what are the areas you need to focus more on while planning an event.
Collect brownies on the Strengths of your Event Management Organization:
Areas of Weaknesses you need to overcome or manage:
Factors enabling more Opportunities:
Mark your Threads in Red:
After the SWOT analysis, all highly practical information you needed to know before you plan an event will be just in front of you. Now with the results of your analysis, you develop a strategy to maximize the prospect of your strength points and opportunities. And on the other hand you make sure that you reduce the negative impact of the weaknesses and threats. When you have enough time, take a step forward and find out a way to overcome your weaknesses. Start using cloud based event management solutions which are an amazing way to streamline administrative workload, ensure attendee satisfaction, and the success of all your events.