Creative Media Works, operating under the name of BBM Messenger, is associated with Uber to launch the Uber service in the BBM application.
The service is available on Android and iOS versions of BBM and allows users to book an Uber ride without leaving the application.
Users can access the Uber service via the BBM Discover menu and do not require installation of the Uber application on their device.
When it is launched from the BBM app, Uber will ask runners to connect with their mobile number or their social network account.
The application uses the m.uber platform to integrate the Uber service into BBM.
m.uber is a worldwide web-based client that offers Uber application experience regardless of location, network speed or device.